Why Heinz Ketchup Bottles Feature the Number “57”: The Fascinating Marketing Story Behind an Iconic Brand
Long before data-driven marketing and digital analytics, Henry J. Heinz understood something timeless: people remember what feels simple, specific, and a little mysterious. When he spotted an ad boasting “21 styles” of shoes during an 1896 train ride, he wasn’t impressed by the product. He was struck by the power of a precise number. His…